Privacy Policy

Section 1: Introduction


This privacy policy tells you Nalen Ayurveda use your personal data when you visit our website, interact with us, and buy our goods and services. It also tells you about your privacy rights and how the law protects you.

It is important that you read this privacy policy, together with any other privacy policies we may provide, so that you are fully aware of how and why we are using your data. This privacy policy was last updated on 18th of July 2019 and historic versions can be obtained by contacting us. If you have any questions, or would like to exercise your privacy rights, please follow the instructions in this privacy policy. 

The protection of personal data is very important to us. Whether data is collected and for what purpose it is processed is set out in the following privacy policy. We comply with all applicable laws for the protection of personal data and data security. 

Section 2: Our website  

Our website at nalenayurveda.com sells skincare goods and services. This website is not intended for children and we do not knowingly collect data relating to children.

Nalen Ayurveda is wholly owned by:

  • True and Natural Company OÜ, Harju maakond, Kuusalu vald, Pudisoo küla, Männimäe, Estonia 74626, Registry Code: 14584625.


True and Natural Company OÜ is the data controller responsible for this website and any handling of personal data carried out by or on behalf of Nalen Ayurveda. 

When we mention “Nalen Ayurveda”, "we", "us" or "our" in this privacy policy, we are referring to the True and Natural Company OÜ.

Section 3: Personal data which we collect about you

Personal data, or personal information means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We collect a variety of information about our customers and visitors to the Nalen Ayurveda  website. This personal data falls into these categories:

Contact Data title, first name, last name, includes billing address, delivery address, email address and telephone numbers.

Financial Data includes payment card details.

Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

Technical and navigation Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

Usage Data includes information about how you use our website, products and services.

Tracking Data includes information we or others collect about you from cookies and similar tracking technologies, such as web beacons, pixels, and mobile identifiers.

Marketing and Communications Data includes your preferences in receiving direct marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. If we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. 

Remember, if you choose not to share personal data with us, or refuse certain contact permissions, we might not be able to provide the products and services you’ve asked for.

Section 4: How is your personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or through chat or social media.

This includes personal data you provide when you:

  • sign up to receive our newsletter;
  • make enquiries or request information be sent to you;
  • order our products or services;
  • ask for marketing to be sent to you;
  • engage with us on social media;
  • enter a competition, promotion or survey;
  • contact customer services; or
  • leave comments or reviews on our products or services.

Automated technologies or interactions. As you interact with us, including via the nalenayurveda.com website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We may also collect Tracking Data when you use our website.

Section  5: How we use your personal data

 Where we need to perform the contract we are about to enter into or have entered into with you. For example, when you purchase our products, that’s a contract.

  • Where we need to comply with a legal or regulatory obligation. For example, keeping records of our sales for tax compliance.

Generally, we do not rely on consent as a legal basis for processing your personal data other than where the law requires it, for example in relation to sending certain direct marketing communications. Where our legal basis is consent, you have the right to withdraw consent any time.

Section 6: Cookies

The use of cookies makes it possible to optimally adapt the website to the needs of individual users. The use of cookies enables us to analyze the user behavior, the performance of the website with regard to, for example, the loading times when using different browsers and the use of appropriate individualized advertising in accordance with user behavior.

Cookies help nalenayurveda.com work better and provide lots of help in the background to make the process of being a nalenayurveda.com customer a lot easier. You’d miss a lot of these things if they were gone – like it being easy to log in and move from page to page, and things staying in your cart while you go off and look at other pages.

Other cookies collect information about how visitors use nalenayurveda.com for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor. All information these cookies collect is aggregated and used to improve how nalenayurveda.com works.

When you use nalenayurveda.com, your device or browser may be sent cookies from third parties, for example when using embedded content and social network links. It's important for you to know that we have no access to or control over cookies used by these companies or third-party websites. We suggest you check the third-party websites for more information about their cookies and how to manage them.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

Section 7: Disclosures of your personal data

The data transmitted by you will not be made available to third parties. In some cases, however, the performance of the contract may require you to disclose your personal information to companies that we provide for the provision of individual services. For their part, third parties are obliged to comply with legal regulations when handling and processing this data. They were carefully selected and commissioned by us. These include, but are not limited to, web hosting, shipping service providers, accounting and billing services, tax consultants, etc. These service providers use your data only for order processing.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Section 8: Payment information


Nalen Ayurveda uses third party payment processor Stripe Inc. to process payments made for products and services via the Website. When paying via the Stripe payment service, the data is encrypted and distributed to Stripe Payments Europe Ltd., Block 4, Harcourt Center, Harcourt Road, Dublin 2, Ireland. For more information, please see Stripe’s privacy policy: https://stripe.com/en-de/privacy

Section 9: Data security


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Section 10: Third-party links


This website may include links to third-party websites, plug-ins and applications (for example, Facebook and Instagram). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

Section 11: Data retention

We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers for tax purposes.

We also make a promise to you that you can come back at any time in the future and re-print products you have ordered from us in the past. So, unless you actively delete this information, we keep it, so we can keep our promise to you.

In some circumstances you can ask us to delete your data; see Your legal rights below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Section 12: Your legal rights

If the General Data Protection Regulation applies to you because you are in the European Union, you have rights under data protection laws in relation to your personal data:

  • The right to be informed – that’s an obligation on us to inform you how we use your personal data (and that’s what we’re doing that in this privacy policy);
  • The right of access – that’s a right to make what’s known as a ‘data subject access request’ for copy of the personal data we hold about you;
  • The right to rectification – that’s a right to make us correct personal data about you that may be incomplete or inaccurate;
  • The right to erasure – that’s also known as the ‘right to be forgotten’ where in certain circumstances you can ask us to delete the personal data we have about you (unless there’s an overriding legal reason we need to keep it);
  • The right to restrict processing – that’s a right for you in certain circumstances to ask us to suspend processing personal data;
  • The right to data portability – that’s a right for you to ask us for a copy of your personal data in a common format (for example, a .csv file);
  • The right to object – that’s a right for you to object to us processing your personal data (for example, if you object to us processing your data for direct marketing); and
  • Rights in relation to automated decision making and profiling – that’s a right you have for us to be transparent about any profiling we do, or any automated decision making.

These rights are subject to certain rules around when you can exercise them.

If you wish to exercise any of the rights set out above, please contact us at dataprivacy@nalenayurveda.com

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us at dataprivacy@nalenayurveda.com or write to us at, Harju maakond, Kuusalu vald, Pudisoo küla, Männimäe, Estonia 74626

You have the right to make a complaint at any time to the Information Commissioner's Office 

Section 13: How to contact us about privacy

If you have any questions about this privacy policy, or would like to exercise any of your rights, please email us at dataprivacy@nalenayurveda.com or write to us, True and Natural Company OÜ Harju maakond, Kuusalu vald, Pudisoo küla, Männimäe, Estonia 74626

Section  14: Changes to this privacy policy

You may see little updates to our privacy policy over the coming months. Be sure to check in and have read every now and then.